Winnebago, Inc., purchases Indiana-based SunnyBrook.
FOREST CITY, Iowa – Winnebago of Indiana, LLC, through a newly formed, wholly-owned subsidiary, has purchased SunnyBrook RV, Inc., according to a Dec. 29 release from the company.
One of the United States leading motor home manufacturers, Winnebago of Indiana, LLC, consummated the purchase of substantially all of the assets of SunnyBrook, a wholly-owned subsidieary of SunnyBrook Manufacturing, Inc., through and asset purchase agreement with a total cost of $5. million in cash.
Winnebago of Indiana will continue to manufacture towable products under the SunnyBrook brand and honor outstanding warranty commitments to current owners. The company also plans to diversify the product line to include Winnebago brand trailer and fifth wheel products. Elvie Frey, the president and majority owner of SunnyBrook Manufacturing, will remain with the company and serve as President of Winnebago of Indiana.
“We believe this acquisition will be highly successful,” said Winnebago Industries’ Chairman, CEO and President Bob Olson. “We are thrilled to have Elvie lead the new subsidiary forward.”
Frey said she was looking forward to be joining a company like Winnebago.
“We are very excited to join the Winnebago Industries team and be part of an iconic American company,” Frey said. “This is a great opportunity for us to grow our organization as we develop exciting new products for both the SunnyBrook and Winnebago brands. We look forward to capitalizing on the top-notch Winnebago Industries’ dealer network as we bring them towable products to allow them to maximize their performance.”
Senior Fice President of Strategic Planning for Winnebago Industries Randy Potts furthered Olson’s excitement about the purchase.
“Winnebago Industries and SunnyBrook are two very quality oriented companies and it was a great fit for us to ahve a presence in the heart of the RV capital,” Potts said. “We believe we will be able to quickly grow the volume and markets share of Winnebago of Indiana.”
Winnebago Industries, Inc., is a leading U.S. manufacturer of motor homes which are self-contained recreation vehicles used primarily in leisure travel and outdoor recreation activities. The company builds motorhomes under the Winnebago, Itasca and ERA brand names with state-of-the-art computer-aided design and manufacturing systems on automotive-styled assembly lines. The company has been the recipient of the Quality Circle Award from the Recreation Vehicle Dealers Association every year since the award’s inception in 1996.
SunnyBrook Manufacturing, located in Middlebury, Ind., produces a variety of towable RVs under the SunnyBrook RV brand name consisting of Harmony, Brookside, Bristol Bay, Edgewater and Sunset Creek travel trailers and Harmony, Brookside, Bristol Bay, West Pointe, Big Dog and Titan fifth wheel trailers.